Discover Noto in Japan | NOTO DMC


Model tours

A Trip to Life in Noto’s Satoyama and Satoumi

3 days (2 nights)

In the Noto Peninsula, which is surrounded by the sea and has little flat land, both “Satoyama” – primarily composed of farmland – and “Satoumi” – which receives various blessings from the sea – are still closely intertwined with people’s daily lives and traditional industries such as agriculture, forestry, and fisheries. Traditional agriculture is still practiced here, and can be seen scattered throughout the landscape.

If you search of a destination off the beaten path, this is what you are looking for.

Throughout your stay in this area, you’re sure to experience a sense of nostalgia and warmth as you visit vibrant villages and engage with the friendly local people. Their warm welcome will undoubtedly enhance your journey.



3 days 2 night


All season


Wajima, Suzu


A Satoyama experience that incorporates the blessings of nature into daily life.

Explore the village with a local grandmother then harvest fresh vegetables and wild plants from her kitchen garden. Learn how to cook dinner with her in the kitchen of a 100-year-old private house in the evening.

Experience Chinkin Art decoration taught by a renowned craftsman

Visit the workshop at the home of a Wajima lacquerware craftsman, and learn how he uses a blade to carve patterns into the lacquer surface and inlays gold powder.

Wajima morning market and ama divers’ life tour

With the help of a local guide, you can learn about the food culture and interact with the merchants at the morning market. A BBQ corner is available, so guests can grill the seafood they purchased directly on the spot!

Magaki no sato village walk

The village of Ozawa is surrounded by fences made out of bamboo called “magaki”, making it look like a fortress. Guests will wander through Ozawa guided by a resident, and hear about the life with these spectacular fences.

Charcoal-making techniques and creative Italian lunch

Visit a charcoal workshop and talk with the owner, who has revitalized the forests by producing high-quality charcoal for tea ceremonies. Hear his story and learn about his craft. Afterward, enjoy a creative Italian Kaiseki meal, in collaboration with the charcoal maker, at a 100-year-old house restaurant.

Day 1

A Satoyama experience that incorporates the blessings of nature into daily life

Enjoy picking wild vegetables, harvesting seasonal products, and cooking with a grandmother who lives in the Satoyama countryside. The vegetables and wild plants that guests harvested in the morning are cooked with her at a 100-year-old private house for dinner. Learn how to make tempura, miso soup or aemono salad, and cook rice in a traditional kitchen using a kamado (clay pot).

Experience Chinkin Art decoration taught by a renowned craftsman

Witness the entire process of Wajima-nuri, Japan’s most famous lacquerware, renowned for its quality. Visit the workshop at the home of a Wajima lacquerware craftsman, who uses a blade to carve patterns into the lacquer surface and inlay gold powder.

  • Chinkin is a decorative technique in which a chisel is used to engrave patterns or designs on the surface of lacquerware, and gold leaf or gold powder is pressed into the engraved areas. This technique requires a high level of skill and delicacy.
  • Be guided to their workshop and witness the meticulous work applied by the craftsmen.


Day 2

Wajima morning market and Ama divers’ life tour

The Wajima morning market is one of the most popular tourist attractions in the area, attracting not only tourists but also locals. The market is lined with many stalls selling fresh seafood, other food products, local craft items such as Wajima lacquerware, and souvenirs.

  • Walking tour led by an English-speaking guide.
  • Enjoy local food culture and interact with the merchants at the market.
  • Opportunity to taste the fresh seafood or grill fish you purchase.

Nigyo washi paper making workshop

Visit a washi workshop and learn about the process of making traditional Japanese paper, made from raw materials collected from nature.

  • You will pick your own flowers and use them to make your own washi paper.
  • The washi paper will be sent to you or delivered to your hotel if you are staying in Wajima the next day.


Magaki no Sato village walk

Driving along the coastline from the center of Wajima City, you will find a small village in a secluded cove. The houses along the sea are surrounded by bamboo fences called “magaki. These were built to protect the village from the seasonal winds that blow in from the sea, creating a landscape unique to this area.

  • Walking tour led by an English-speaking guide and local villager
  • Wander through Ozawa and learn about the village’s tradition of “magaki” that has been passed down by its residents.

Shiroyone Senmaida terraced rice paddies

Facing the Sea of Japan, the spectacular view of small rice paddies overlapping each other and stretching all the way to the shore has been designated as one of the most gorgeous terraced rice paddies in Japan and a national cultural asset. It is well known as one of Noto’s representative sights.

Agehama-style Salt Field

Noto is the only place in Japan where the traditional Agehama-style of producing salt from seawater is still practiced.

  • A “Hamaishi”, or salt worker, will demonstrate and talk about salt production using the Agehama style, a method that has been preserved and handed down in Oku-Noto for about 500 years.
  • You can borrow the tools and try to mimic these skilled workers at sprinkling seawater.
  • You can also make your original salt seasoning by blending the salt made here with different spices.


Day 3

Cape Suzu nature trail walk

Kinoura bay is a magnificent place that has been used as the main setting for a famous Japanese movie.

  • Starting along the coast, one can walk through the forest of Japanese Camellias and enjoy the views of the coast from above the cliffs.


Charcoal-making techniques and creative Italian lunch

In the past, charcoal was referred to as the black gold of Noto, as the industry was prolific. Although it has lost value as a fuel, the need for high-grade charcoal for tea ceremonies has been growing recently.

  • Visit the workshop to learn about the techniques used to produce high-quality charcoal for tea ceremonies, and also learn about sustainable communities by visiting a forest that has been restored through the cultivation of sawtooth oak, an essential component of the finest charcoal.
  • After visiting the workshop, guests will enjoy a creative Italian Kaiseki meal using seasonal ingredients from Noto at this beautiful 100-year-old house restaurant.



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