Discover Noto in Japan | NOTO DMC


Things to do

Wajima morning market tour

Duration :
Period :
All year
No. of participants :
Min. 2 persons /Max. 8 persons

The Wajima morning market is one of the 3 biggest morning market in Japan. It has a deep history from bartering times where people would exchange products from the sea and those from the land. It kept on developing as Noto was a thrieving place for trading vessels buying and selling goods.

Today the market is lined with many stalls selling not only fresh seafood and vegetables, but also a unique range of handmade food products, local craft items and other souvenirs.

To fully enjoy this market, our local guide will introduce you to more stories and facts on the market and the area, such as the secretive Ama “Japanese mermaids” community still very active here; and assist you on interacting with stall owners.

To top it all, the guide will prepare some products of your choice using the barbacue corner on the street, and propose a sake tasting to pair with food.

Wajima morning market

The morning market has been held in Wajima City for more than 1,000 years, and began first as a barter market. Today, the market is lined with many stalls selling fresh seafood and other food products, but also local craft items such as wajima lacquerware, and souvenirs.



1.5 hour

Meeting & Ending point



All year

No. of participants

Min. 2 persons /Max. 6 persons


Meet at the entrance of Wajima morning market
Explore strolls at morning market with a local guide. Some of the products on display at the morning market are caught by ama divers, and you can learn about the lives of ama divers interacting with the lively ladies taking care of the stalls, and allow you to buy your favorite products. With a BBQ corner available, you will grill directly the seafood you purchased on the spot.